Tiny Dashboard, Big Decisions
Make a one-page dashboard: new inquiries, conversion rate, average order value, lead time, and cash on hand days. Update every Monday before messages. Watch trends, not isolated spikes, and jot one hypothesis to test each week. When the line dips, run a small experiment. When it rises, document the cause. This rhythm rewards learning over luck, keeping your kitchen enterprise adaptable, brave, and honest about what truly moves the needle for customers.